ANTECEDENT KEPUTUSAN PEMBELIAN ONLINE DI INDONESIA

The act of transacting through e-commerce can be said to involve high risk. For that reason, it is obvious that customer trust factor represents primary factor in e-commerce.. With regard to this relatively new business exercises especially for Indonesia, there are some interesting phenomena to cons...

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Main Authors: Lusiana, Lusiana (Author), WIDIYANTO, Ibnu (Author), SOESANTO, HARRY (Author)
Format: Academic Paper
Udgivet: 2015.
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Online adgang:http://eprints.undip.ac.id/48326/
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