PENGARUH ADAPTABILITAS PEMASARAN TERHADAP KINERJA DENGAN STRATEGI POSITIONING SEBAGAI VARIABEL INTERVENING ( Studi Empiris pada BMT di Kota dan Kabupaten Semarang)

PENGARUH ADAPTABILITAS PEMASARAN TERHADAP KINERJA DENGAN STRATEGI POSITIONING SEBAGAI VARIABEL INTERVENING ( Studi Empiris pada BMT di Kota dan Kabupaten Semarang)

This study takes an object at BMT (Baitul Maal wat Tamwil) in Semarang. The reason for choosing the object of research because of the problems of research, namely the phenomenon in BMT in Semarang (business gap) is an increase in revenue of BMT is not offset by increased income. Of these problems, t...

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Bibliographic Details
Main Authors: SUKOCO, HERU (Author), DJASTUTI, Indi (Author), SUGIONO, Sugiono (Author)
Format: Academic Paper
Published: 2015.
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Thesis
NonPeerReviewed
Online Access:http://eprints.undip.ac.id/48352/
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