ANALISIS PENGARUH KUALITAS PRODUK, CITRA PERUSAHAAN, PROMOSI DAN BRAND AWARENESS TERHADAP MINAT BELI Studi pada Bukit Anugrah Abadi
The purpose of this research was to test the influences of of product quality, promotion corporate image, brand awareness, toward intent to buy. The usage of these variables was able to solve the arising problem within PT Bukit Anugerah Abadi. The Research aims to analyze the influences of factors t...
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Main Authors: | ANANDA, Sauca (Author), Ferdinand, Augusty Tae (Author), Astuti, Sri Rahayu Tri (Author) |
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Format: | Academic Paper |
Published: |
2016.
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Subjects: | |
Online Access: | http://eprints.undip.ac.id/48427/ |
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