ANALISIS PENGARUH WORD of MOUTH, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP PERPINDAHAN MEREK SEPEDA MOTOR BEBEK YAMAHA KE HONDA (Studi Kasus pada Masyarakat Kota Semarang)
Of the total sales of Yamaha motorcycles between 2012 and 2014 decreased, on the other hand Honda motorcycles increased, and other motorcycle brands tend to stagnate. Thus this study aims to examine and analyze the effect of word of mouth, perception of price and quality of products, on brand switch...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-01-05.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48645/ |
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http://eprints.undip.ac.id/48645/3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |