ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP BRAND PREFERENCE DAN MINAT LOYALITAS KONSUMEN PENGHARUM "GLADE" DI KABUPATEN KUDUS

This research was conducted at CV. Tjahyono Abadi Glade Fragrance Distributor in Kudus. Glade Fragrances total quantity of sales shows that there is a decrease from quarter IV-VIII in 2013-2014. This study aims to provide empirical evidence whether Brand Image and Product Quality influence on Brand...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: DAFIQ, Muhammad Arief Athfal (Awdur), WIDIYANTO, Ibnu (Awdur)
Fformat: Academic Paper
Cyhoeddwyd: 2015-12-02.
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Mynediad Ar-lein:http://eprints.undip.ac.id/48768/
Tagiau: Ychwanegu Tag
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http://eprints.undip.ac.id/48768/

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