ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP BRAND PREFERENCE DAN MINAT LOYALITAS KONSUMEN PENGHARUM "GLADE" DI KABUPATEN KUDUS
This research was conducted at CV. Tjahyono Abadi Glade Fragrance Distributor in Kudus. Glade Fragrances total quantity of sales shows that there is a decrease from quarter IV-VIII in 2013-2014. This study aims to provide empirical evidence whether Brand Image and Product Quality influence on Brand...
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| Format: | Academic Paper |
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2015-12-02.
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| Accès en ligne: | http://eprints.undip.ac.id/48768/ |
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http://eprints.undip.ac.id/48768/3rd Floor Main Library
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A1234.567 |
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