ANALISIS PENGARUH LANGSUNG KUALITAS PELAYANAN, PERSEPSI NILAI PELANGGAN TERHADAP WORD OF MOUTH SERTA PENGARUH TIDAK LANGSUNG DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Pada RS Marzuki Mahdi Bogor)
This study aims to analyze the influence of service quality and perceived value of the Word of Mouth by using customer satisfaction as a mediator variable (intervening) case study on service users of Marzuki Mahdi Hospital in Bogor. Service quality is a process that subjectively experienced by the c...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2015-12-22.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/48799/ |
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