ANALISIS PENGARUH DAYA TARIK DESAIN PRODUK, DAYA TARIK PROMOSI, DAN PERSEPSI KUALITAS TERHADAP CITRA MEREK SERTA DAMPAKNYA TERHADAP MINAT PEMBELIAN KONSUMEN (Studi pada Calon Konsumen Honda Beat Pop di Dealer Nusantara Sakti Purwokerto)
This study aimed to analyze the effects arising from the attractiveness of product design, attractiveness of promotion, and perceived quality on brand image and its influence on purchase intention from Honda Beat Pop motorcycle. The variables used in this study are attractiveness of design product,...
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| Autori principali: | , |
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| Natura: | Academic Paper |
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2015-10.
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| Accesso online: | http://eprints.undip.ac.id/48810/ |
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Accesso online
http://eprints.undip.ac.id/48810/3rd Floor Main Library
| Collocazione: |
A1234.567 |
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| Copia 1 | Disponibile |