ANALISIS PENGARUH KUALITAS LAYANAN DAN PERSEPSI ATAS HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Bus Pariwisata PO Jaya Indah Semarang)

ANALISIS PENGARUH KUALITAS LAYANAN DAN PERSEPSI ATAS HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen Bus Pariwisata PO Jaya Indah Semarang)

The background of this research is the sales decline PO Jaya Indah Semarang in the period 2012-2014. , The decline in sales can be formulated that how consumers feel satisfied and loyal after using PO Jaya Indah Semarang amid increasingly fierce competition phenomenon. This study aimed to examine th...

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Bibliographic Details
Main Authors: PRAMANA , Riyan Indra (Author), SUKRESNA, I Made (Author)
Format: Academic Paper
Published: 2016-03-16.
Subjects:
Thesis
NonPeerReviewed
Online Access:http://eprints.undip.ac.id/49101/
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