PENGARUH KEMUDAHAN PENGGUNAAN, PENGALAMAN SEBELUMNYA, KEPERCAYAAN KONSUMEN, DAN PERSEPSI HARGA TERHADAP MINAT BELI DALAM TRANSAKSI BELANJA ONLINE (Studi Pada Pembelian Produk Fashion di Area Semarang)
The purpose of this research is to know how the influence of the ease of use, past experience, consumer trust and perception of price towards consumer purchase intention on online shopping transaction. Many online shopping sites today has creating fierce competition among online shopping sites. It w...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-03-31.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49126/ |
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