ANALISIS PENGARUH DAYA TARIK IKLAN, CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI EFEKTIVITAS IKLAN, BRAND EQUITY ( Studi Pada Sabun LUX di Area Semarang )
Purchase Decision is an act that begins with the perception of a product and an interest in buying the product. In this modern era of increasingly fierce competition among products, this is what causes the decline in purchasing decisions due to the effectiveness of advertising and brand equity is le...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Academic Paper |
| Baskı/Yayın Bilgisi: |
2016-03-29.
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| Online Erişim: | http://eprints.undip.ac.id/49156/ |
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Internet
http://eprints.undip.ac.id/49156/3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |