ANALISIS PENGARUH KEPUASAN DAN BRAND TRUST TERHADAP MINAT BELI ULANG PANTENE (STUDI PADA 'YOUNG FEMALE' SEMARANG)
Pantene is a shampoo well-known brandfrom PT. Procter & Gamble. Pantene became the market leader of category Shampoo over the last four years. But the high competition make aBrand value indexs of Pantene shampoo has decreased, which means there is a decline in the performance of the brand. It is...
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| Format: | Academic Paper |
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2016-06-06.
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| Accès en ligne: | http://eprints.undip.ac.id/49425/ |
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