ANALISIS PENGARUH PERSEPSI MANFAAT, CITRA MEREK, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI PERSEPSI NILAI PELANGGAN SEBAGAI INTERVENING (Studi pada Pengguna E-toll Card Tahun 2015 di Kota Semarang)
This study aims to investigate the influence of perceived usefulness, brand image, perceived risk, and perceived customer value, on purchase decision variable at e-toll card user in Semarang city. This study uses perceived usefulness, brand image, and perceived risk as the independent variables and...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-06-09.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/49433/ |
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