ANALISIS PENGARUH BRAND IMAGE DAN PERSONAL SELLING TERHADAP KEPUTUSAM PEMBELIAN PADA PRODUK HUMAN DIAGNOSTIC (Studi pada PT.Putra Airlangga Medika)

The developing of medical supplies and laboratorium's reagent business are faster. The competition between companies is tighter. This situation give a decrease effect to sales of PT.Putra Airlangga Medika, as a distributor product of Human Diagnostic in Central Java and DIY. This studied's...

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Bibliographic Details
Main Authors: PUTRO, Enggar Wiem Sembodo (Author), FERDINAND, Augusty Tae (Author)
Format: Academic Paper
Published: 2016-06-13.
Subjects:
Online Access:http://eprints.undip.ac.id/49438/
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