PENERAPAN TEKNOLOGI INFORMASI DAN CUSTOMER RELATIONSHIP MANAGEMENT SEBAGAI KEUNGGULAN BERSAING BERKELANJUTAN GUNA MENINGKATKAN KINERJA PERUSAHAAN Studi pada Bengkel Resmi Toyota Jawa Tengah dan Jogja

This study was conducted to examine the effect of Information Technology and Customer Relationship Management (CRM) of the Company's Performance with Sustainable Competitive Advantage as an intervening variable. Object of this research is the workshops authorized Toyota network in Central Java...

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Bibliografski detalji
Glavni autori: DINATA, Benny Martha (Autor), Wahyudi, Sugeng (Autor), Yuniawan, Ahyar (Autor)
Format: Academic Paper
Izdano: 2016.
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Online pristup:http://eprints.undip.ac.id/49572/
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http://eprints.undip.ac.id/49572/

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