ANALISIS PENGARUH KEPUASAN PELANGGAN TERHADAP KEPERCAYAAN DAN LOYALITAS PELANGGAN UNTUK MENINGKATKAN MINAT BELI ULANG (Studi Kasus Online Store Lazada.co.id)

This study aims to determine the effect of customer satisfaction perceivedby Lazada.co.id customers to the establishment of trust and customer loyalty to the repurchase intention. The population in this study is Lazada.co.id customer who have made purchase more than 3 times. This study use a Structu...

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Main Authors: NORHERMAYA, Yashinta Asteria (Author), SOESANTO , Harry (Author)
Format: Academic Paper
Published: 2016-06-27.
Subjects:
Online Access:http://eprints.undip.ac.id/49810/
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