ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Bus Pariwisata PO Padang Aran)

This research is motivated their sales decline PO Padang Aran in the period 2013-2015. The decline in sales can be formulated that how consumers are loyal to these services through the satisfaction when using PO Padang Aran phenomenon amid increasingly fierce competition. This study aimed to examine...

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Detalhes bibliográficos
Principais autores: PRABOWO, Mohammad Ibnu (Autor), MUDIANTONO, Mudiantono (Autor)
Formato: Academic Paper
Publicado em: 2016-07.
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Acesso em linha:http://eprints.undip.ac.id/49995/
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