ANALISIS PENGARUH KUALITAS PRODUK,PERSEPSI HARGA ,CITRA MEREK, DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN TOYOTA YARIS PADA KONSUMEN PT NASMOCO PEMUDA SEMARANG

The aim of this study was to know wether the product quality , price perception , brand image and after sale services have a staticticallu significant impact on buying decision Toyota Yaris PT Nasmoco Semarang , And analizing the predominant factor in influencing the buying decison Toyota Yaris Sema...

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Main Authors: PRABOWO, Dwi Harjanto Adi (Author), KHASANAH , Imroatul (Author)
Formato: Academic Paper
Publicado: 2016-08-10.
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Acceso en liña:http://eprints.undip.ac.id/50574/
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http://eprints.undip.ac.id/50574/

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