PENGARUH STORE ATMOSPHERE, PROMOSI, DAN PENDAPATAN TERHADAP IMPULSE BUYING KONSUMEN HYPERMART DI KOTA SEMARANG
The research is an attempt to find out the factors that affect consumer impulse buying at Hypermart in Semarang, to examine the effect of three external factors (store atmosphere, promotion, and income) on consumer impulse buying and to determine the amount of the effect of three factors on consumer...
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2016-09-15.
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