ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPERCAYAAN KONSUMEN SERTA IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN (Studi kasus pada Go-Ride di Kota Bandung)
This research is aim to analyze the influence of service quality and perceived usefulness against purchase decision through consumer trust in Go-Ride services especially in Bandung. Service quality and perceived usefulness become distinctive reason for consumer in using Go-Ride as an effective means...
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| Main Authors: | , |
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| Format: | Academic Paper |
| Published: |
2016-12-13.
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| Subjects: | |
| Online Access: | http://eprints.undip.ac.id/51073/ |
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