ANALISIS SENSORY MARKETING TERHADAP MINAT BELI KONSUMEN: STUDI KASUS BREADTALK DI KOTA SEMARANG

ANALISIS SENSORY MARKETING TERHADAP MINAT BELI KONSUMEN: STUDI KASUS BREADTALK DI KOTA SEMARANG

This study investigated sensory marketing toward purchase intention in Breadtalk Bakery. Independent variabel that used in this study is vision, smell, and perceived taste, while the dependent variabel that used in this study is purchase intention. The participants were 97 members. This study using...

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Bibliographic Details
Main Authors: HAFIYYAN, S Ahmad (Author), DWIYANTO , Bambang Munas (Author)
Format: Academic Paper
Published: 2016-08-23.
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Thesis
NonPeerReviewed
Online Access:http://eprints.undip.ac.id/51585/
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