The Influence of Relationship Marketing and Self Service Technology on The Satisfaction, Loyalty, and Retention of Bank Jatim Customer
This study took Bank Jatim in Indonesia as the study object which emphasize on the mobile banking by analyzing online marketing variable such as Relationship Marketing, Self-Service Technology, Customer Satisfaction, Loyalty, and Customer Retention. This study used Partial Least Square (PLS) analysi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Academic Paper |
| Udgivet: |
Journal of Research in Business and Management (JRBM),
2021-03-04T02:36:44Z.
|
| Fag: | |
| Online adgang: | Get Fulltext |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Internet
Get Fulltext3rd Floor Main Library
| Klassifikationsnummer: |
A1234.567 |
|---|---|
| Kopi 1 | Tilgængelig |