The Influence of Relationship Marketing and Self Service Technology on The Satisfaction, Loyalty, and Retention of Bank Jatim Customer

This study took Bank Jatim in Indonesia as the study object which emphasize on the mobile banking by analyzing online marketing variable such as Relationship Marketing, Self-Service Technology, Customer Satisfaction, Loyalty, and Customer Retention. This study used Partial Least Square (PLS) analysi...

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Autores principales: WIDYANAYATI, Widyanayati (Autor), SULARSO, Raden Andi (Autor), HALIK, Abdul (Autor)
Formato: Academic Paper
Publicado: Journal of Research in Business and Management (JRBM), 2021-03-04T02:36:44Z.
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Número de Clasificación: A1234.567
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