The Influence of Relationship Marketing and Self Service Technology on The Satisfaction, Loyalty, and Retention of Bank Jatim Customer
This study took Bank Jatim in Indonesia as the study object which emphasize on the mobile banking by analyzing online marketing variable such as Relationship Marketing, Self-Service Technology, Customer Satisfaction, Loyalty, and Customer Retention. This study used Partial Least Square (PLS) analysi...
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| Autori principali: | , , |
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| Natura: | Academic Paper |
| Pubblicazione: |
Journal of Research in Business and Management (JRBM),
2021-03-04T02:36:44Z.
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| Soggetti: | |
| Accesso online: | Get Fulltext |
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Get Fulltext3rd Floor Main Library
| Collocazione: |
A1234.567 |
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| Copia 1 | Disponibile |