The Influence of Relationship Marketing and Self Service Technology on The Satisfaction, Loyalty, and Retention of Bank Jatim Customer
This study took Bank Jatim in Indonesia as the study object which emphasize on the mobile banking by analyzing online marketing variable such as Relationship Marketing, Self-Service Technology, Customer Satisfaction, Loyalty, and Customer Retention. This study used Partial Least Square (PLS) analysi...
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| Main Authors: | , , |
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| 格式: | Academic Paper |
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Journal of Research in Business and Management (JRBM),
2021-03-04T02:36:44Z.
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| 在線閱讀: | Get Fulltext |
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