The Effect of Digital Marketing on Organizational Performance Through Intellectual Capital and Perceived Quality in Micro, Small and Medium Enterprises
Digital marketing is one of marketing media taken as an opportunity to expand the marketing area with the help of digital technology for Small, Micro and Medium Enterprises (MSMEs) which have a limited average background in terms of capital. These issues encourage the researchers to conduct the stud...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
JOM: Jurnal Organisasi dan Manajemen,
2021-08-09T02:31:21Z.
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| Subjects: | |
| Online Access: | Get Fulltext |
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