Perceived Enjoyment, Application Self-efficacy, and Subjective Norms as Determinants of Behavior Intention in Using OVO Applications
This study examines the role of perceived enjoyment, self-efficacy, and subjective norms as determinants of behavioral intention to use the OVO application. This study's target population is the users of the OVO application who have used it as an electronic transaction. This study's popula...
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| Main Authors: | , , |
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| Format: | Academic Paper |
| Published: |
Journal of Asian Finance, Economics and Business (JAFEB),
2021-09-10T02:36:03Z.
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| Subjects: | |
| Online Access: | Get Fulltext |
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