Pengaruh City Branding Terhadap City Image, Customer Satisfaction, Dan Customer Loyalty DI Kota Ambon
Tujuan penelitian ini adalah untuk menguji pengaruh city branding terhadap city image, customer satisfaction, dan customer loyalty di Kota Ambon. Populasi dalam penelitian ini adalah wisatawan domestik dan mancanegara yang melakukan kunjungan ke tempat-tempat wisata di Kota Ambon. Metode sampling ya...
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Main Authors: | SALAMPESSY, Haris (Author), SUROSO, Imam (Author), WULANDARI, Deasy (Author) |
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Format: | Academic Paper |
Published: |
Jurnal Bisnis dan Manajemen,
2022-03-10T05:57:07Z.
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Online Access: | Get Fulltext |
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