Masculinity Portrayed in Various Cigarette Advertisements: Multimodal Discourse Analysis

The study deals with Systemic Functional Analysis Discourse Analysis focusing on visual and linguistic elements of eight selected cigarette advertisements. The study aims to find the portrayals of masculinity in the advertisements. The analysis is conducted based on Systemic Functional Multimodal An...

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Hovedforfatter: SETIAJI, Gamaliel Bangkit (Author)
Format: Academic Paper
Udgivet: ILMU BUDAYA, 2022-06-27T16:27:54Z.
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