PENGARUH PERILAKU KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN RUMAH SANGAT SEDERHANA TIPE 36 MELALUI KPR- BTN DI KOTA ADMINISTRATIF JEMBER
This research aimed (1) at examining whether or not there was significant influence of the variables, such as marketing mix, reference group, demography and socioeconomic on the consumer's behavior in deciding to purchase a house, and (2) at examining which variables have more dominant influenc...
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| Other Authors: | , |
| Format: | Academic Paper |
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2017-10-06T08:01:58Z.
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| Online Access: | Get Fulltext |
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