Revitalizing Customer Value And Competitive Advantage Of Coastal Culinary Tourism In Jember
NTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 6, ISSUE 12, DECEMBER 2017
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| Format: | Academic Paper |
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2019-10-03T01:53:40Z.
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| LEADER | 01996 am a22002413u 4500 | ||
|---|---|---|---|
| 001 | repository_unej_123456789_93058 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Farida, Lilik |e author |
| 500 | |a 2277-8616 | ||
| 500 | |a http://repository.unej.ac.id/handle/123456789/93058 | ||
| 700 | 1 | 0 | |a Kusuma, Ahmad Ahsin Kusuma |e author |
| 245 | 0 | 0 | |a Revitalizing Customer Value And Competitive Advantage Of Coastal Culinary Tourism In Jember |
| 260 | |c 2019-10-03T01:53:40Z. | ||
| 520 | |a NTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 6, ISSUE 12, DECEMBER 2017 | ||
| 520 | |a Coastal culinary tourism is one of potential destination and economic source in Jember district, Indonesia. Majority of coastal culinary tourism in Jember is operated by Small and Medium Enterprises (SMEs) with limited ability in developing their customer value and strengthening their competitive advantage. This study seeked to examine the effect of service quality and marketing mix on customer value and competitive advantage and to examine the effect of service quality and marketing mix on competitive advantage through customer value. As many as 350 respondents were participated in this study. Purposive and convenience sampling were employed to select the sample. The data were collected by distributing questionnaires. Tools used to analyze the data is Partial Least Square (PLS)-Structural Equation Model (SEM). The result showed that there were positive and significant effect of service quality and marketing mix on customer value and competitive advantage and customer value could mediated the effect of service quality and marketing mix on competitive advantage of coastal culinary tourism in Jember district. | ||
| 546 | |a en | ||
| 690 | |a ompetitive advantage | ||
| 690 | |a customer value | ||
| 690 | |a marketing mix | ||
| 690 | |a service quality | ||
| 655 | 7 | |a Article |2 local | |
| 787 | 0 | |n http://repository.unej.ac.id/handle/123456789/93058 | |
| 856 | 4 | 1 | |u http://repository.unej.ac.id/handle/123456789/93058 |z Get Fulltext |