Pengaruh Shopping Lifestyle, Fashion Involvement dan Sales Promotion Terhadap Impuls Buying Pada Matahari Department Store di Jember
Industri ritel modern di Indonesia yang berkembang pesat yaitu department store. Department store adalah sebuah tempat perbelanjaan yang menjual berbagai macam non basic items (bukan kebutuhan pokok), fashionables, dan branded items. Dalam department store konsumen dapat menentukan dan memilih baran...
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| Format: | Academic Paper |
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2019-10-24T11:18:36Z.
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| Online Access: | Get Fulltext |
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A1234.567 |
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| Copy 1 | Available |