IMPLEMENTASI USER-CENTERED DESIGN PADA PEMBANGUNAN PLATFORM CROWDFUNDING UNTUK MENINGKATKAN MOBILE WEB USER EXPERIENCE

Crowdfunding menjadi alternatif penggalangan dana yang semakin diminati masyarakat. Pengimplementasian platform crowdfunding di organisasi Alumni Pesantren Darul Arqam Muhammadiyah Daerah Garut dapat dijadikan sebagai alternatif penggalangan sumber pendanaan. Tujuan dari penelitian ini adalah: (1) M...

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Bibliographic Details
Main Author: Feisal, Daeng Muhammad (Author)
Format: Academic Paper
Published: 2017-08-26.
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Online Access:http://repository.upi.edu/3674/
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Summary:Crowdfunding menjadi alternatif penggalangan dana yang semakin diminati masyarakat. Pengimplementasian platform crowdfunding di organisasi Alumni Pesantren Darul Arqam Muhammadiyah Daerah Garut dapat dijadikan sebagai alternatif penggalangan sumber pendanaan. Tujuan dari penelitian ini adalah: (1) Menemukan tingkat User Experience (UX) pada platform Crowdfunding dengan metode User-Centered Design (UCD). (2) Mengetahui hasil perbandingan dan peningkatan nilai UX pada platform Crowdfunding dengan sistem yang dikembangkan. (3) Memperoleh pemahaman dan mengevaluasi penerapan prinsip-prinsip UX pada tahapan pembangunan platform Crowdfunding. Penelitian ini telah berhasil merancang platform Crowdfunding dengan penerapan metode User Centered Design dan metode-metode User Experience Design dengan uji dan perhitungan menggunakan User Experience Questionnaire (UEQ) ditunjukkan dengan peningkatan yang positif pada UEQ tahap 2, hal ini bisa dilihat dari peningkatan rata-rata 6 dimensi di dalam User Experience, dibandingkan pada tahap uji dan perhitungan UEQ tahap 1, yaitu pada dimensi Attractive (Daya Tarik) sebanyak 0.65, dimensi Prespiculty (Kejelasan) sebanyak 0.65 poin, Efficiency (Efisiensi) sebanyak 1.13 poin, dimensi Dependability (Ketepatan) sebanyak 0.79 poin, dimensi Stimulation (Stimulasi) sebanyak 0.53 poin, dan peningkatan dimensi Novelty (Kebaruan) sebanyak 0.85 poin. Crowdfunding become alternative fundraising method with high demand needs in public. Implementation of the crowdfunding platform in the Alumni organization Pesantren Darul Arqam Muhammadiyah Garut can be used as an alternative source of funding. The purpose of this study are: (1) Find the level of User Experience (UX) on Crowdfunding platform with methods User-Centered Design (UCD). (2) Determine the comparative results and increase the value of UX on Crowdfunding platform with a developed system. (3) Gain an understanding and evaluating the application of the principles of UX on Crowdfunding platform development stages. This study has successfully designed a platform Crowdfunding with the adoption of UCD and methods of UX Design with test and computation using the User Experience Questionnaire (UEQ) that shown with a positive improvement in the EUQ stage 2, it can be seen from the increase of 6 dimensions in the UX, than in the test and calculation UEQ stage 1, which is the dimension of Attractive with 0.65 points, the dimensions Prespiculty as much as 0.65 points, Efficiency with 1.13 points, the dimensions of Dependability as much as 0.79 points, dimensions Stimulation (stimulation) with 0.53 points, and increased the dimensions Novelty (Novelty) as much as 0.85 points.
Item Description:http://repository.upi.edu/30674/1/S_KOM_0905845_Title.pdf
http://repository.upi.edu/30674/2/S_KOM_0905845_Abstract.pdf
http://repository.upi.edu/30674/3/S_KOM_0905845_Table_of_content.pdf
http://repository.upi.edu/30674/4/S_KOM_0905845_Chapter1.pdf
http://repository.upi.edu/30674/5/S_KOM_0905845_Chapter2.pdf
http://repository.upi.edu/30674/6/S_KOM_0905845_Chapter3.pdf
http://repository.upi.edu/30674/7/S_KOM_0905845_Chapter4.docx
http://repository.upi.edu/30674/8/S_KOM_0905845_Chapter5.pdf
http://repository.upi.edu/30674/9/S_KOM_0905845_Bibliography.pdf
http://repository.upi.edu/30674/10/S_KOM_0905845_Appendix.pdf