EFFECTIVENESS OF CAR ADVERTISING MEDIA: (PERCEPTIONS OF GENERATION Z)
Banyaknya lini periklanan di media elektronik baik di dalam televisi, radio, website, hingga iklan yang ada di dalam social media, tidak membuat pasar iklan konvensional kehilangan segmentasinya, bahkan dengan perpaduan teknologi dan sistem berbasis online, membuat media iklan konvensional mulai men...
Saved in:
Main Author: | Aditya Pratama Imansyah, - (Author) |
---|---|
Format: | Academic Paper |
Published: |
2018-05-13.
|
Subjects: | |
Online Access: | http://repository.upi.edu/36166/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory
by: Jaana Simola
Published: (2015) -
Generational Gaps in Political Media Use and Civic Engagement : From Baby Boomers to Generation Z
by: Andersen, Kim
Published: (2021) -
Z-Generation yang berjiwa sosial
by: Utari, Unga
Published: (2018) -
Development of Web-Based Learning Application for Generation Z
by: Hariadi, Bambang, et al.
Published: (2016) - The Impact of Mass Media on Political Support: A Preferences-Perceptions Model of Media Effects