THE ANALYSIS OF GENERIC STRUCTURES AND COPY ELEMENTS IN ONLINE SHOP VIDEO ADVERTISEMENTS
In this era of advance information and technology, many e-commerce platforms are rising and competing in creating certain strategies of advertising. Bukalapak, JD.ID, Lazada, Shopee, and Tokopedia as the most popular e-commerce platforms in Indonesia attract the customers by creating unique and out...
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| Format: | Academic Paper |
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2018-08-28.
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| Online Access: | http://repository.upi.edu/41829/ |
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