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DOAB
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Distribution & warehousing management
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1
Push und Pull in der Markenpolitik : Ein Beitrag zur modellgestuetzten Marketingplanung am Beispiel des Reifenmarktes
by
Szeliga, Michael
Published 2018
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Performance Measurement im Einzelhandel : Multiperspektivische Diskussion zur Implementierung und Verwendung von Erfolgskennzahlen auf der operativen Einzelhandelsebene
by
Harrauer, Verena
Published 2016
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Die Automobil-Kaufentscheidung : Ein theoretischer Erklaerungsansatz und seine empirische Ueberpruefung
by
Unger, Mark
Published 2018
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Taktisches Supply Chain Planning : Planungsunterstuetzung durch deterministische und stochastische Optimierungsmodelle
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Thorn, Jens
Published 2018
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Steuerung von Markenportfolios : Ein Beitrag zum Mehrmarkencontrolling am Beispiel der Automobilwirtschaft
by
Koers, Martin
Published 2018
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