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  1. 1
    Die Fuehrung der Unternehmensmarke : Ein Ansatz zum zielgruppenorientierten Corporate Branding
    by Bierwirth, Andreas
    Published 2003
    Subjects: “…Sales & marketing management bicssc…”
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  2. 2
    Cross-Channel-Medienmarken : Strategische Optionen, Ausgestaltungsmoeglichkeiten und nachfragerseitige Bewertung
    by Caspar, Mirko
    Published 2002
    Subjects: “…Sales & marketing management bicssc…”
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  3. 3
    Marketing innovativer Dienstleistungen am Beispiel elektronischer Wirtschaftsinformationsdienste
    by Krups, M.
    Published 2018
    Subjects: “…Sales & marketing management bicssc…”
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  4. 4
    Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
    by Ueding, Ralf
    Published 2018
    Subjects: “…Sales & marketing management bicssc…”
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  5. 5
    The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation
    by Puschmann, Cornelius
    Published 2010
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  6. 6
    Climate Change Denial and Public Relations : Strategic communication and interest groups in climate inaction
    Published 2020
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  7. 7
    Science Communication in South Africa : Reflections on Current Issues
    Published 2019
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