KEPUTUSAN PEMBELIAN BERDASARKAN FAKTOR BUDAYA, FAKTOR SOSIAL, FAKTOR PRIBADI DAN FAKTOR PSIKOLOGIS PADA PRODUK PIZZA HUT JEMBER
This study analyzes consumer purchasing decisions based on cultural factor , personal, social and psychological Pizza Hut Jember . Sample of consumers who consume pizza hut. Sampling technique in this study using purposive sampling, the sample size is 60 people. The analysis method used is discrimin...
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| Format: | Academic Paper |
| Published: |
2014-08-15T01:21:19Z.
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| Online Access: | Get Fulltext |
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A1234.567 |
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| Copy 1 | Available |