Effect of service quality and motivation on the consumption behavior of students in the academic services

This study aimed to determine the effect of service quality and motivation to the consumption behavior of students in utilizing academic services. This research involved 87 students of Economic Education Study Program in University of Jambi, Indonesia. The data were analyzed using structural equatio...

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Main Authors: Kuswanto, Kuswanto (Author), Anderson, Irzal (Author)
Other Authors: Faculty of Teacher Training and Education, University of Jambi (Contributor)
Format: EJournal Article
Published: Institute of Advanced Engineering and Science, 2021-03-01.
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