LAYANAN APLIKASI GO-JEK: VALIDASI SKALA PENGUKURAN IRSQ PERSEPSI KONSUMEN PADA PENGGUNAAN PLATFORM GO-FOOD
This study aims to analyze the factors forming consumers' perceptions in using the Go-food platform at Go-jek application by adopting an IRSQ measurement scale. This study examined 20 attributes of IRSQ that were analyzed using EFA. The population of this study was the citizens of Jember who ha...
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Materyal Türü: | EJournal Article |
Baskı/Yayın Bilgisi: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2019-07-31.
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Konular: | |
Online Erişim: | Get Fulltext |
Etiketler: |
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Internet
Get Fulltext3rd Floor Main Library
Yer Numarası: |
A1234.567 |
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Kopya Bilgisi 1 | Kütüphanede |