LAYANAN APLIKASI GO-JEK: VALIDASI SKALA PENGUKURAN IRSQ PERSEPSI KONSUMEN PADA PENGGUNAAN PLATFORM GO-FOOD
This study aims to analyze the factors forming consumers' perceptions in using the Go-food platform at Go-jek application by adopting an IRSQ measurement scale. This study examined 20 attributes of IRSQ that were analyzed using EFA. The population of this study was the citizens of Jember who ha...
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| Format: | EJournal Article |
| Izdano: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2019-07-31.
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| Online pristup: | Get Fulltext |
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| Primjerak 1 | Dostupno |