CUSTOMER SHOPPING DECISION IN GAJAHMADA BATANG RESTAURANT

This study aims to determine the influence of store layout, interior display, human, and cleanliness on customer shopping orientation at Gajahmada restaurant in Kabupaten Batang. The sampling method used was accidental sampling. The data analysis method adopted in this study was multiple regression...

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Main Author: Fahlefi, Diva Riza (Author)
Format: EJournal Article
Published: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2021-07-31.
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3rd Floor Main Library

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