ANALISIS PENGARUH PEMASARAN HIJAU TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN AQUA DAN LE MINERALE
The growing environmental damage is the reason for the need for green marketing as a marketing strategy that supports the environment by creating environmental benefits based on consumers' expectations. Green marketing can be done by manipulating the four marketing mix elements to sell products...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | EJournal Article |
| Published: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2021-11-30.
|
| Subjects: | |
| Online Access: | Get Fulltext |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Get Fulltext3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |