MARKETPLACE'S PERCEIVED EASE OF USE, HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG KONSUMEN

This study aims to examine the effect of perceived ease of use, price, and promotion on the repurchase interest of Tokopedia consumers. The sampling technique used in this study was purposive sampling, a sample collection technique with specific considerations. The number of samples was 120 responde...

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Main Authors: Santona, Ema (Author), Afandi, Mochammad Farid (Author), Sudaryanto, Sudaryanto (Author)
Format: EJournal Article
Udgivet: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2021-11-30.
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