CUSTOMER INTENTION SEBAGAI MEDIASI PERCEIVED USEFULNESS DAN PERCEIVED PRICE TERHADAP BUYING DECISION KONSUMEN YOUTUBE PREMIUM DI BALI
This study aims to measure the effect of perceived usefulness and perceived price on buying decisions through customer intention on YouTube Premium services. The number of samples in this study was 119 YouTube Premium users in Bali, who were taken using a purposive sampling technique. Data were anal...
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| Main Authors: | , |
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| Format: | EJournal Article |
| Published: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2022-08-02.
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| Subjects: | |
| Online Access: | Get Fulltext |
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A1234.567 |
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| Copy 1 | Available |