THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA

Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to...

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Main Authors: Widayani, Anna (Author), Latifah, Nunuk (Author), Normawati, Rani Arifah (Author), Rachmawati, Ika (Author)
Format: EJournal Article
Published: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2022-08-03.
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