ANALISIS DISKRIMINAN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN HARIAN PAGI RADAR JEMBER
This study aims to analyze the marketing mix variables (product,price, promotion, place, people, processes, and physical evidence) todifferentiate the consumer's decision to buy or not buy Harian Pagi RadarJember. More over, the study also analyze which marketing mix variables thatinfluence the...
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| Médium: | EJournal Article |
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2012-01-20.
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