PENGARUH ATRIBUT PRODUK CITRA HAND & BODY LOTION TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN DI KOTA JEMBER
Abstract: This research aims to examine and analyze the influence of: (1) product attributes on customer satisfaction, (2) product attributes on customer loyalty, and (3) satisfaction on customer loyalty of Citra Hand & Body Lotion product in Jember. Structural Equation Modeling analysis with AM...
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| Format: | EJournal Article |
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Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2017-11-29.
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| Online Access: | Get Fulltext |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |