ALTERNATIF STRATEGI BAURAN PEMASARAN PADA PT INDOFARMA GLOBAL MEDIKA CABANG JEMBER
Abstract:The purpose of this study was to determine the strengths, weaknesses, opportunities, threats, and the position in the IE Matrix, Space Matrix, SWOT Matrix, as well as to find out alternative marketing strategies toward sales of PT Indofarma Global Medika Jember. Sample of the research consi...
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| Main Authors: | , , |
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| Format: | EJournal Article |
| Published: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis,
2015-07-01.
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| Subjects: | |
| Online Access: | Get Fulltext |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |