KONFIRMATORI PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MAHASISWA MEMILIH STUDI DI AKADEMI KEBIDANAN JEMBER

Abstract: The purpose of this study was to determine the influence of marketing mix on the students' decision to study inthe Midwifery Academy, Jember. The objects of the study were students of the Midwifery Academy, Jember. This study used full sampling method with a sample size of 189 respond...

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Main Authors: Santoso, Nugroho Edie (Author), Dimyati, Mohamad (Author), Suryaningsih, Ika Barokah (Author)
Format: EJournal Article
Published: Jurusan Manajemen Fakultas Ekonomi dan Bisnis, 2016-01-11.
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